Men in the Movement to End Violence Against Women: Campaigns and Campaign Materials

National Resource Center on Domestic Violence (NRCDV)

This collection highlights many campaigns organized by or aimed at men to prevent domestic violence and/or encourage men's involvement in the movement to end violence against women. Also included are several sample campaign materials available online for replication, purchase, or dissemination purposes. It is one in a series of three special collections focusing on the domestic violence prevention and education efforts of men.

Note: The following list was developed by the National Resource Center on Domestic Violence (NRCDV) to serve as a resource for domestic violence advocates and others concerned about safety and justice for women and their children. VAWnet provides these resources as a source of information that you can evaluate on your terms and for your own needs, and inclusion on this list does not constitute an endorsement by the NRCDV.


Building Partnerships Initiative to End Men's Violence (BPI)
"The aim of this initiative is to inspire more men to take a stand against men's violence and to play an active role in promoting healthy, vibrant relationships. To achieve this, we will promote stronger partnerships among those currently working to end violence and those individuals and organizations with potential for a more active role in prevention work." Their website contains links to The Project Overview, Resource Room, Community Page, Project Partners and information about participation in the Online Discussions.

Coaching Boys into Men
Coaching Boys into Men is a nationwide media campaign put forward by the Family Violence Prevention Fund (FVPF) which encourages men to teach boys that violence against women and girls is wrong. The FVPF is partnering with the National High School Athletic Coaches Association to encourage coaches to become active partners in this effort.
*Associated material available online:
Brochure: "Coaching Boys Into Men" [PDF]

Founding Fathers Campaign
The Founding Fathers Campaign, a component of the Family Violence Prevention Fund, is made up of 350 men from all walks of life committed to ending violence against women. Despite different ideologies, political persuasions and lifestyles, they are united in their commitment to finding a solution to ending the violence. The "founding fathers" campaign is striking a chord with men from across the country because it challenges them not with blame, but with hope and the opportunity to be part of the solution to end the violence.
*Associated material available online:
Advertisement: Founding Fathers Advertisement in the New York Times [PDF]

Take the Pledge Violence Against Women: We Can Stop It
Attorney John Ashcroft announced funding for a new criminal justice initiative and supporting public awareness materials to support the effort to end violence against women. Materials include press release, poster, and links to organizations and institutions around the country that are addressing the role of men in ending violence against women.
*Associated material available online:
Poster: "What he becomes depends on what you teach him. Violence against women: We can stop it." [PDF]

Across the Globe/International

Freedom From Fear
"As a key part of the Action Plan on Family and Domestic Violence, the Government has embarked on a long term community education campaign to ultimately ensure the safety of women, children and other victims who are affected by domestic violence. Freedom From Fear - Campaign Against Domestic Violence is recognised as the first media campaign in Australia to focus primarily on perpetrators and men at risk of perpetrating domestic violence. The campaign messages call upon these men to accept responsibility for their behaviour and take action to end the abuse."
*Associated material available online:
Campaign Publications (Posters, Referral Cards, Brochures, Booklets, Fact Sheets, Manuals)

White Ribbon Campaign
"The WRC is the largest effort in the world of men working to end men's violence against women. It relies on volunteer support and financial contributions from individuals and organizations. The White Ribbon Campaign is an educational organization that encourages reflection and discussion that leads to personal and collective action among men. Wearing a white ribbon is a personal pledge never to commit, condone nor remain silent about violence against women."
*Associated material available online:
Booklet: "It's Time for Guys to Put an End to This" [PDF]
Products: (Posters, CD, Booklets, Handouts, Action/Organizers Kits, Pins, T-Shirts, Books)

Other Campaign Materials

The campaign materials listed here are not necessarily associated with a specific awareness campaign, but are specific to the effort to promote men's involvement in the movement to end violence against women.

Type Publishing Organization Title Text/Content
Billboard Gloucester Men Against Domestic Abuse: Strong Men Don't Bully Campaign "Strong Men Don't Bully" "Sponsored by more than 500 Gloucester Men Against Domestic Abuse. Strong Men Don't Bully. To add your name, call..."
Poster Pennsylvania Coalition Against Domestic Violence Father's Day Poster [PDF] "Men who condone or ignore violence against women are no better than men who are violent toward women. Stop a batterer. Support a victim. Save a life."
Buttons, Posters, Billboards, Brochures , PSAs Institute for Safe Families Campaign Materials "Men Can Prevent Family Violence"

The resources listed on this page are not comprehensive and/or all-inclusive. Each link above will open in a new browser window - NRCDV is not responsible for the content and/or viewpoints expressed on web sites external to VAWnet.

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