Writing for the Web

This session discusses how to draft, design, and promote content that is appropriate for web-based consumption.

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Writing for the Web by Nakia D. Hansen for the National Resource Center on Domestic Violence (July 2011)

This session discusses how to draft, design, and promote content that is appropriate for web-based consumption. Key topics include:

  • Understanding the difference in writing for the web vs. writing for other types of publications
  • How to write better copy for the web and engaging our audience
  • How to format a web page, including information on eye tracking and how to best organize content
  • Creating wire frames, including other language and definitions used by external contractors/web designers
  • Suggested writing process for the web, including an understanding of the layered process of building a website/webpage
  • Search engine optimization
  • Development of a writing style guide for the web

The recording of Writing for the Web [1:04:59] is available at: http://bwjp.ilinc.com/join/bbxmzmz

Presented by Ms. Nakia D. Hansen, JD, Director of Social Media Strategy, the College Board
Nakia D. Hansen is the Director of Social Media Strategy for the College Board, a nonprofit, mission-driven organization committed to excellence and equity in education. Trained in the law and committed to social justice, Nakia focuses on strengthening online communities around brand personality, products, and ideals while integrating content, interactive tools and authentic voice in successful social media campaigns. A self-described social media junkie, Nakia is active on Twitter, Facebook, LinkedIn, Foursquare, Tumblr, and Instagram. She is also a contributing columnist for an online magazine covering women, global culture, news, style and music.

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