Case Study - The Red Pump Project: Years in Impact

This session details how social media outlets such as Facebook, Twitter, and blogging websites were used to successfully build an education and prevention focused non-profit that addresses the issues of AIDS and HIV awareness.

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Case Study - The Red Pump Project: Years in Impact by Lovette Ajayi for the National Resource Center on Domestic Violence (August 2011)

This session details how social media outlets such as Facebook, Twitter, and blogging websites were used to successfully build an education and prevention focused non-profit that addresses the issues of AIDS and HIV awareness. Find out how you can be involved in these efforts by visiting The Red Pump Project.

The recording of Utilizing Social Media to Engage Your Constituency: The Red Pump Project [19:18] is available at: http://bwjp.ilinc.com/join/pphpbhw

Presented by Ms. Lovette Ajayi, Co-Founder of The Red Pump Project
Lovette Ajayi is a social media and web strategist. Her background is in Marketing, Communications and New Media, specifically relating to nonprofits. She’s presented at several conferences over the years on these topics, including the Nonprofit Technology Conference, NeighborWorks Symposium, Tutor-Mentor Conference, BlogHer, Blogging While Brown, and Blogalicious. She’s also passionate about social justice, an admitted social media addict, a blogaholic and a lover of shoes. She combined all of these loves and co-founded The Red Pump Project with Karyn Watkins. Their work has earned them a Congressional Record from the U.S. House of Representatives as well as recognition from the City of Chicago Council.

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